UI/UX design measured by what users manage to do

Who this is for, and who it is not

A good fit if:

• Product teams whose users struggle, churn, or flood support with the same questions
• Founders who want their MVP designed properly before development makes changes expensive
• Businesses whose checkout, sign-up or enquiry flow leaks conversions

Not the right service if:

• You want decoration for a product whose flow you refuse to change. Polish on a confusing journey is wasted money
• You need a full-time embedded product designer. We deliver projects and part-time ongoing support, not permanent placement

What you actually get

User research

Interviews, surveys and analytics review to establish what users actually need, plus personas and journey maps that survive contact with reality because they came from it.

Wireframes and prototypes

Low then high-fidelity wireframes and clickable Figma prototypes, so stakeholders react to something real before code exists.

Usability testing

Watching real users attempt real tasks: moderated sessions, heatmaps, session recordings and A/B tests where traffic allows. Findings arrive as prioritised fixes, not a slide deck of vibes.

Accessible by default

Contrast, focus states, labels and keyboard paths designed in from the start, targeting WCAG 2.2 AA. That also makes products better for everyone in a hurry on a phone.

Developer handoff

Organised Figma files, component specifications, asset exports and a design system your developers can build from without guessing. We speak developer natively, which shortens this conversation considerably.

How it works, from enquiry to handover

1. Free UX audit. We review your current site or product and send a short written list of quick wins and structural issues. No obligation.
2. Research and definition. Users interviewed, journeys mapped, success metrics agreed. Typically 1 to 2 weeks.
3. Design and prototype. Wireframes to high-fidelity prototype with a structured feedback round at each stage.
4. Test, refine, hand off. Usability testing, refinements, then developer handoff, or straight into our own development team if we are building it too.

What it costs

Project price scales with the number of distinct screens and flows, research depth, and rounds of testing. All prices are in GBP. Any applicable VAT is confirmed on your written quote before payment.

What we need from you

• Access to some real users or customers for research and testing. Even five makes a real difference
• Analytics access if the product is live
• A product owner able to make decisions between options. We bring evidence, you make the call

Honest answers to common objections

“We know our users; we don’t need research.”

You know your product, which is exactly why parts of it are invisible to you. Every usability session we have run has surprised the product owner watching within ten minutes. Research is cheap insurance against building the wrong thing beautifully.

“Can’t developers just design as they build?”

They can, and the result usually mirrors the database rather than the user’s task. Design-first costs a few weeks and removes the far larger cost of rebuilding screens users could not operate.

“Is £3,000 not a lot for some Figma files?”

The files are the artefact. The product is the thinking they encode: validated flows, tested screens, and specifications a developer can build first time. Skipping that is how £20,000 builds end up needing £10,000 of rework.

Where we work

Design work is delivered remotely for clients across the UK, with in-person research and workshop sessions available around Aldershot, Farnborough, Farnham and Guildford.

On-site work centres around Aldershot, Farnborough, Farnham and Guildford; remote delivery covers the whole UK.